![]() When opening additional locations, get to know each new community and tailor your marketing, sales, and customer service to their needs. The takeaway here? Have a local strategy for each of your stores. They want to be in and out, and they want to move on with their day. This is right in the financial district… where there’s very high traffic and it’s a lot of business people who prioritize speed and availability. “With downtown Chicago, we do a lot of business outreach because, within two miles, we have hundreds of businesses and high-rises. “Now, that type of thing wouldn’t work in a location like downtown Chicago, where we also have a store,” continued Kestas. Like, if you’re walking around and you want to have a bike ride, you could come to the store, pick up a bike, then drop it off whenever you can.” The owner and I had an idea of doing free bikes, so we set up eight bikes next to the store, and people could just come and use them. So to connect with the market, LifeLine Repairs decided to implement an outreach effort that involved bikes. Kestas does a lot of research on each location, and he and his team craft clever outreach initiatives to fit each market.įor instance, when they opened a store in Boise, Idaho, the LifeLine Repairs team discovered that the location has an incredibly strong biking community. Kestas Masanauskas, the Chief Operations Officer at LifeLine Repairs, says that their local strategies allowed them to establish a strong presence in each community they serve. This will enable you to connect with local shoppers and gain their business in the process.Īn excellent example of a retailer with a strong local strategy is LifeLine Repairs, a chain of 20+ stores offering repair services for electronic devices such as smartphones, tablets, and computers. ![]() While much of your branding and processes may remain the same, you should also inject a local flavor into each shop. Your local strategyĮxpanding to new locations doesn’t mean creating carbon copies of your original store. If opening new shops is on your radar, recognize that the success of your multi-store operation will depend on how well you balance two things: your local strategy and the standardized components of your business. Setting up shop in other locations will enable you to widen your brand presence offline and reach new customers. Opening new stores is a common expansion strategy for many retailers. If you’re looking to invest in growth, one (or more) of these options could be right for you. This post explores the various ways that you can expand your retail business. With things going pretty well in your business, you might be asking the question, “What’s next?” or “How can I take my business to the next level?” So, you’ve successfully launched your retail business, and you’ve gotten to a place where your company is stable and (hopefully) profitable.
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